Luke Bonner is a former basketball player turned player advocate, sports marketer, TV personality, and entrepreneur. He is the founder and CEO of PWRFWD, a proprietary e-commerce platform built to connect fans to athletes through apparel, goods, and more. Bonner has also been at the forefront of pushing for player empowerment and reform in college athletics.
Luke Bonner is a leading voice in the nation when it comes to college athlete rights. He has been working to empower athletes throughout his career. The youngest of three Division I basketball playing siblings, Bonner maintains a unique perspective of the college athletics landscape. He co-founded the College Athletes Players Association (CAPA) in 2014, advocating for better treatment and increased power for college athletes. He has published articles on the subject for VICE and has been a featured speaker on the subject at SXSW, NPR, Harvard Law School, and more.
Combining an institutional knowledge of the global sports landscape with advertising expertise, Bonner has extensive experience in overseeing brand partnerships, influencer programs, and events. He brings a unique perspective to the space, understanding all angles of a deal — having been on both sides of the negotiations with high profile brands, agencies, athletes, and entertainers. Whether it’s helping a start-up footwear brand secure a long-term signature footwear deal with an Olympic gold medalist, finding an audio partner for an NBA dunk champion, or overseeing a major media company's NBA All-Star activation, Bonner makes things happen.